2015-12-01

Vector Gets a New Logo

Effective December 1, 2015, a new logo and corporate design will be implemented for the global brand image of Vector.

The updated visual image was developed in coordination with renowned branding agency KW43 based in Düsseldorf. “Its unpretentious, simple and clean form was designed to reflect the Vector properties of competence, precision and team spirit,” says CEO Dr. Thomas Beck.

Prof. Rüdiger Götz, CEO of KW43 is proud of the new brand logo: “By consistently refining the old logo and simultaneously visualizing the name more clearly we now have a fitting image that reflects a globally successful business.”

Global migration to the new brand image with new logo and corporate design will be introduced step-by-step in upcoming months.

Ever since the company was founded in 1988, the Vector logo has remained largely unchanged. The new logo sets the font for the name Vector in clear capital letters. Together with the red arrowhead it creates the shape of an arrow.

The Vector logo has been refined